Jack­son Bar­rett & Gass last week missed out on a sec­ond Excel­lence Award in 6 months, after being pipped by Pro­fes­sion­al Ser­vices Cat­e­go­ry win­ner, and over­all Pres­i­dent Award win­ner, Ernst & Young, at the Char­tered Insti­tute of Mar­ket­ing Excel­lence Awards.

The pro­fes­sion­al ser­vices cat­e­go­ry con­tained 5 inter­na­tion­al firms, 4 of which have been named in the Top 50 of the Busi­ness Super­brands sur­vey 2010, with Ernst & Young tak­ing the high­est posi­tion at 21.

The awards were pre­sent­ed at a black-tie event at the Grange St Pauls Hotel in Lon­don on 17 Feb­ru­ary 2010, host­ed by come­di­an Hugh Den­nis, of Mock the Week.

Jack­son Bar­rett & Gass has devel­oped an approach to sup­port­ing house sales using Home Infor­ma­tion Packs (HIPs). HIPs have been wide­ly crit­i­cised by the prop­er­ty mar­ket, but Jack­son Bar­rett & Gass has devel­oped HIPs of a high stan­dard at a low price, which has suc­ceed­ed in retain­ing old clients, attract­ing new ones and devel­op­ing prof­itable rela­tion­ships with local Estate agents. In Novem­ber, they won the Law Soci­ety Excel­lence Award for Mar­ket­ing & Busi­ness Development.

David Thorp, Direc­tor of Research and Pro­fes­sion­al Devel­op­ment at The Char­tered Insti­tute of Mar­ket­ing said, ​“The Mar­ket­ing Excel­lence Awards have been espe­cial­ly cre­at­ed to high­light the fun­da­men­tal role mar­ket­ing plays, through­out both busi­ness and the pub­lic sec­tor, and to cel­e­brate the best mar­ket­ing achieve­ments across many indus­try sec­tors. It recog­nis­es out­stand­ing mar­ket­ing from UK organ­i­sa­tions, both large and small.

The entrants demon­strat­ed the inno­va­tion and cre­ativ­i­ty need­ed to demon­strate good mar­ket­ing prac­tice and even inno­va­tion, dur­ing the cur­rent finan­cial down­turn. The diver­si­ty and cre­ativ­i­ty of the entries result­ed in much delib­er­a­tion by the judg­ing teams to judge and mark the wor­thy short list.”

Rick Bar­row, Mar­ket­ing Man­ag­er, said, ​“Obvi­ous­ly I was dis­ap­point­ed to miss out on the night, but to be named as a final­ist with such pres­ti­gious com­pa­nies is a cred­it to my employers.

I’d like to thank Jack­son Bar­rett & Gass for being so sup­port­ive in terms of my mar­ket­ing plans and career development.”

Ends

Details of the awards and final­ists are avail­able via http://​www​.cim​.co​.uk/​e​v​e​n​t​s​/​n​a​t​i​o​n​a​l​e​v​e​n​t​s​/​a​w​a​r​d​s​/​o​v​e​r​v​i​e​w​.aspx

Details of the Busi­ness Super­brands sur­vey 2010 is avail­able via
http://​www​.law​so​ci​ety​.org​.uk/​n​e​w​/​d​o​c​u​m​e​n​t​s​/​2​0​1​0​/​b​u​s​i​n​e​s​s​s​u​p​e​r​b​r​a​n​d​s​t​o​p​5​0​0.pdf